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The Pleasure Principle

By:  Ann Soe

     Pleasure…I have been thinking about it, talking about it, reading about it and embracing it a lot lately.  It is a powerful word.  It evokes different things at different times to different people. One thing that seems consistent though is that women want it deep down but also struggle with it.  I find myself drawn more each day to developing and sharing what I call the Pleasure Principle.  It is a fundamental part of our message at Hot Pink YOUniversity.

     So often we seem to have an underlying sense of discomfort, even guilt over the desire for pleasure.  We somehow think it is an occasional luxury to seek pleasure.  I now truly believe that it is essential for our health and that of our loved ones to expect and create pleasure in all areas of our lives. We wish to create joy, happiness and pleasure for others but feel guilty to seek it ourselves or even to accept it from others. Pleasure and joy allow us to be balanced and put our best selves out there in the world. If we wish to be our best for those we love we need to be at our best with ourselves and pleasure is one of the ingredients for sure!  Imagine what our lives would be like if we all honored the power of pleasure each day!  


Pleasure Principle create by participants at

Illuminating YOUr True Colors Playshop

September 22, 2012

     Pleasure isn’t found in just big, fun, fluffy stuff like vacations, spa days, birthday and other celebrations-you know, the stuff we get every so often but not often enough to sustain, balance and grow ourselves.  Don’t get me wrong…I think those are all important, amazing and necessary too.  But in order to live a life from the Pleasure Principle we need the smaller more frequent pleasures as well.  

     Once you pay attention and mindfully seek pleasure in your daily life you can find it just about anywhere in anything!  I actually look for pleasures now.  It can be the crisp citrus smell in my kitchen just after I clean.  The smell of the fall leaves as I am pruning the shrubs for winter.  It comes in the shift from distress to safety and calm in the face of my sister when I have listened and hugged her through a painful situation.  I find it in the energized feeling I had yesterday as I hung up from a productive teleconference with my two Hot Pink YOUniversity sisters. 

     For me, the Pleasure Principle is to commit not only to giving pleasure but receiving and seeking it from big bold brilliant experiences every so often to smaller yet equally powerful moments in everyday life.  I encourage you to gift yourself pleasures big and small.  A pleasure filled woman radiates and spreads that message to everyone around her!

     At Hot Pink YOUniversity, we seek and wish to share the joy and bliss of living a pleasure filled life.  We will be talking, sharing and encouraging you to create your own Pleasure Principle.  Start now by gifting yourself all the pleasures sure to be found at our upcoming winter event.  Let’s see... enjoying live smooth jazz and a private wine tasting, a chance to get away, play, learn, share with your friends and meet amazing new ones, time to take in the crystalline beauty of winter from the steamy comfort of outdoor hot springs, the luxury of Spa del Sol, great restaurants and plenty of time to rest and rejuvenate too.  The perfect way for you to jump into the Pleasure Principle! 

Join us for Fanning the Flame: A Winter Retreat for Women at the beautiful Chula Vista Resort in Wisconsin Dells January 25-27, 2013. Check out our website www.hotpinkyou.com  for more details and call Lori Hepp at 715-213-8334 to register.   

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